D\u00e0nh cho c\u00e1c b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111ang mu\u1ed1n kh\u1edfi nghi\u1ec7p v\u1edbi c\u00e1ch th\u1ee9c marketing kh\u00e1c bi\u1ec7t cho \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o b\u01b0\u1edbc \u0111\u00e0 v\u1eefng ch\u1eafc trong qu\u00e1 tr\u00ecnh l\u1eadp nghi\u1ec7p.<\/p>\n
12 n\u0103m kinh nghi\u1ec7m trong ngh\u1ec1, t\u00f4i \u0111\u00e3 t\u1eebng launching g\u1ea7n ch\u1ee5c nh\u00e3n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m, nhi\u1ec1u nh\u00e3n th\u00e0nh c\u00f4ng, g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn, ch\u00e1y h\u00e0ng li\u00ean t\u1ee5c t\u1edbi 6 th\u00e1ng, nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt nh\u00e3n h\u00e0ng th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i d\u00f9 ng\u00e2n s\u00e1ch Marketing \u0111\u1ea7u t\u01b0 kh\u00f4ng h\u1ec1 nh\u1ecf. V\u00e0 \u0111i\u1ec1u t\u00f4i r\u00fat ra l\u00e0 n\u1ebfu m\u00ecnh c\u00e0ng chu\u1ea9n b\u1ecb k\u1ef9 cho vi\u1ec7c tung h\u00e0ng, x\u00e2y d\u1ef1ng brand story, tuy\u1ebfn b\u00e0i content bao nhi\u00eau th\u00ec t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u00e0ng cao b\u1ea5y nhi\u00eau<\/p>\n
T\u00f4i kh\u00f4ng bi\u1ebft b\u1ea1n th\u1ebf n\u00e0o, nh\u01b0ng v\u1edbi t\u00f4i, nh\u1eefng ki\u1ebfn th\u1ee9c h\u00e0n l\u00e2m v\u00e0 mang t\u00ednh l\u00fd thuy\u1ebft v\u1ec1 Marketing, th\u1eadt nh\u00e0m ch\u00e1n v\u00e0 kh\u00f3 \u00e1p d\u1ee5ng, ch\u00ednh v\u00ec th\u1ebf t\u00f4i ch\u01b0a bao gi\u1edd \u0111\u1ecdc h\u1ebft cu\u1ed1n s\u00e1ch Marketing c\u0103n b\u1ea3n c\u1ee7a Philip Kotler. T\u00f4i th\u00edch c\u00e1c h\u1ecdc v\u00e0 l\u00e0m Marketing theo nh\u1eefng c\u00f4ng th\u1ee9c, quy tr\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft b\u1eb1ng kinh nghi\u1ec7m c\u1ee7a c\u00e1c chuy\u00ean gia nh\u01b0 quy tr\u00ecnh kh\u00e1m ph\u00e1 insight 3D, l\u1eadp chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng 4I\u2026<\/p>\n
T\u00f4i th\u00edch l\u00e0m b\u1eb1ng Minmap thay v\u00ec m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft nh\u1eefng deadline v\u00ec nh\u1eefng chi\u1ebfn thu\u1eadt Marketing s\u1ebd ph\u1ea3i thay \u0111\u1ed5i linh ho\u1ea1t ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf, n\u00ean \u0111i\u1ec1u c\u00e1c b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n l\u00e0 m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 v\u1edbi c\u00e1c b\u01b0\u1edbc gi\u1ea3i m\u00e3, thay v\u00ec r\u1eadp khu\u00f4n theo 1 b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c v\u1ebd s\u1eb5n theo ki\u1ec3u b\u1ed1c thu\u1ed1c.<\/p>\n
1. L\u1ef0A CH\u1eccN T\u00caN S\u1ea2N PH\u1ea8M: \u0110\u00e2y l\u00e0 b\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m sau n\u00e0y. T\u00f4i \u0111\u00e3 t\u1eebng ph\u00e2n t\u00edch r\u1ea5t k\u0129 \u1edf trong c\u00e1c b\u00e0i vi\u1ebft tr\u01b0\u1edbc.<\/p>\n
2. THI\u1ebeT K\u1ebe TH\u01af\u01a0NG HI\u1ec6U RI\u00caNG: Thu\u00ea designer thi\u1ebft k\u1ebft h\u00ecnh \u1ea3nh\/logo s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 mang d\u1ea5u \u1ea5n v\u00e0 phong c\u00e1ch ri\u00eang. Logo ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t, th\u00f4ng \u0111i\u1ec7p m\u00e0 s\u1ea3n ph\u1ea9m mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n
3. \u0110\u0102NG K\u00dd B\u1ea2N QUY\u1ec0N TH\u01af\u01a0NG HI\u1ec6U: N\u00ean \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m \u0111\u1ec3 tr\u00e1nh b\u1ecb m\u1ea5t b\u1ea3n quy\u1ec1n. N\u1ebfu l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 g\u1eafn li\u1ec1n v\u1edbi con ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n th\u00ec kh\u00f4ng nh\u1ea5t thi\u1ebft n\u1ebfu chi ph\u00ed \u0111\u0103ng k\u00fd qu\u00e1 cao ho\u1eb7c n\u1ebfu b\u1ea1n ch\u1ec9 l\u00e0m s\u1ea3n ph\u1ea9m theo th\u1eddi v\u1ee5.<\/p>\n
4. L\u1ef0A CH\u1eccN T\u00caN MI\u1ec0N: Ngay khi \u0111\u1eb7t t\u00ean s\u1ea3n ph\u1ea9m b\u1ea1n ph\u1ea3i check song song t\u00ean mi\u1ec1n \u0111\u1ec3 ch\u1eafc ch\u1eafn n\u00f3 ch\u01b0a b\u1ecb ng\u01b0\u1eddi kh\u00e1c s\u1edf h\u1eefu<\/p>\n
5. THI\u1ebeT K\u1ebe WEBSITE CHO S\u1ea2N PH\u1ea8M: Website c\u1ee7a s\u1ea3n ph\u1ea9m ph\u1ea3i chuy\u00ean nghi\u1ec7p. Ph\u1ea3i g\u1eafn logo th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m. Ph\u1ea3i th\u00e2n thi\u1ec7n ng\u01b0\u1eddi d\u00f9ng. Ph\u1ea3i chu\u1ea9n SEO, T\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh, content ph\u1ea3i kh\u00e1c bi\u1ec7t, kh\u00f4ng copy v\u00e0 theo \u0111\u00fang c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi KHMT<\/p>\n
6. PH\u00c2N T\u00cdCH \u0110\u1ed0I TH\u1ee6 C\u1ea0NH TRANH: Ph\u00e2n t\u00edch \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi c\u1ee7a \u0111\u1ed5i th\u1ee7. \u0110\u00e1nh gi\u00e1 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7, gi\u00e1 c\u1ea3 v\u00e0 m\u1eabu m\u00e3.<\/p>\n
7. CH\u00cdNH S\u00c1CH GI\u00c1: C\u01a1 c\u1ea5u gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o (gi\u00e1 v\u1ed1n, chi ph\u00ed marketing, chi ph\u00ed qu\u1ea3n l\u00fd, chi ph\u00ed l\u01b0\u01a1ng th\u01b0\u1edfng nh\u00e2n vi\u00ean, chi ph\u00ed h\u1ec7 th\u1ed1ng, \u0111\u1ea1i l\u00fd, nh\u00e0 thu\u1ed1c\u2026) Gi\u00e1 b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb th\u1ebf n\u00e0o? Ch\u00ednh s\u00e1ch b\u00e1n chi\u1ebft kh\u1ea5u, khuy\u1ebfn m\u1ea1i cho h\u1ec7 th\u1ed1ng? Ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng online cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng? Hoa h\u1ed3ng nh\u01b0 th\u1ebf n\u00e0o cho affiliate?<\/p>\n
8. VI\u1ebeT B\u00c0I PR V\u1ec0 S\u1ea2N PH\u1ea8M: T\u1ef1 vi\u1ebft v\u00e0 ho\u1eb7c d\u1ecbch c\u00e1c t\u00e0i li\u1ec7u n\u01b0\u1edbc ngo\u00e0i (s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean l\u00ean top Google v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u0169ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u1edbi c\u00e1c content kh\u00e1c bi\u1ec7t, c\u00f3 ngu\u1ed3n d\u1eabn link t\u1eeb c\u00e1c website n\u01b0\u1edbc ngo\u00e0i uy t\u00edn.<\/p>\n
9. T\u1eb6NG, M\u1edcI D\u00d9NG TH\u1eec: G\u1eedi cho c\u00e1c chuy\u00ean gia c\u00e1c s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed \u0111\u1ec3 h\u1ecd cho \u0111\u00e1nh g\u00eda v\u00e0 nh\u1eadn x\u00e9t v\u1ec1 s\u1ea3n ph\u1ea9m. T\u0103ng c\u01b0\u1eddng vi\u1ec7c ph\u00e1t h\u00e0ng m\u1eabu cho KHMT ho\u1eb7c k\u00edch th\u00edch h\u1ecd mua d\u00f9ng th\u1eed b\u1eb1ng ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u ho\u1eb7c t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 h\u1ea5p d\u1eabn<\/p>\n
10. K\u1ebeT N\u1ed0I C\u00c1C FACEBOOKER UY T\u00cdN: Thu\u00ea c\u00e1c facebooker, MI nhi\u1ec1u follower review s\u1ea3n ph\u1ea9m v\u00ec h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft t\u1ed1t, t\u1ea7m \u1ea3nh h\u01b0\u1edfng r\u1ed9n trong c\u1ed9ng \u0111\u1ed3ng n\u00ean ti\u1ebfng n\u00f3i s\u1ebd thuy\u1ebft ph\u1ee5c h\u01a1n. C\u00f9ng chi ph\u00ed v\u00e0i ch\u1ee5c tri\u1ec7u nh\u01b0ng thu\u00ea v\u00e0i ch\u1ee5c hot facebooker s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 thu\u00ea 1 KOLs, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/p>\n
11. THUY\u1ebeT PH\u1ee4C KH\u00c1CH H\u00c0NG C\u0168: Kh\u00e1ch h\u00e0ng c\u0169 \u0111\u00e3 bi\u1ebft b\u1ea1n n\u00ean d\u1ec5 thuy\u1ebft ph\u1ee5c mua h\u01a1n kh\u00e1ch h\u00e0ng m\u1edbi, H\u1ecd \u0111\u00e3 hi\u1ec3u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m c\u0169 c\u1ee7a b\u1ea1n, H\u1ecd l\u00e0 c\u1ea7u n\u1ed1i qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.<\/p>\n
12. L\u1ec4 RA M\u1eaeT S\u1ea2N PH\u1ea8M: T\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ed9i th\u1ea3o ho\u1eb7c h\u1ed9i ngh\u1ecb khoa h\u1ecdc uy t\u00edn, h\u00e0m l\u01b0\u1ee3ng th\u00f4ng tin cao, m\u1eddi b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1, M\u1eddi \u0111\u1ea1i di\u1ec7n kh\u00e1ch h\u00e0ng \u0111\u1ebfn d\u00f9ng th\u1eed, Demo s\u1ea3n ph\u1ea9m t\u1ea1i ch\u1ed7, T\u1eb7ng c\u00e1c voucher mua \u01b0u \u0111\u00e3i t\u1ea1i s\u1ef1 ki\u1ec7n cho kh\u00e1ch m\u1eddi tham gia<\/p>\n
13. B\u00c1N H\u00c0NG ONLINE: L\u00e0 c\u00e1ch \u0111\u1ec3 ra sales nhanh nh\u1ea5t khi ch\u01b0a c\u00f3 hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng (do th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 tr\u1ec5 1-2 th\u00e1ng), nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 thanh to\u00e1n (chuy\u1ec3n kho\u1ea3n, COD), c\u00f3 \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n CSKH chu \u0111\u00e1o, hi\u1ec3u bi\u1ebft<\/p>\n
14. V\u1eacN CHUY\u1ec2N S\u1ea2N PH\u1ea8M: Ch\u1ecdn c\u00e1c \u0111\u01a1n v\u1ecb chuy\u1ec3n ph\u00e1t uy t\u00edn, d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, ch\u1ecb ph\u00ed h\u1ee3p l\u00fd nh\u01b0 giao h\u00e0ng nhanh, giao h\u00e0ng ti\u1ebft ki\u1ec7m, Nhanh.vn. N\u00ean d\u00f9ng d\u1ecbch v\u1ee5 ph\u00e1t nhanh, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, Th\u1eddi gian giao h\u00e0ng nhanh nh\u1ea5t c\u00f3 th\u1ec3, Cam k\u1ebft giao \u0111\u00fang th\u1eddi h\u1ea1n, gi\u1ea3m t\u1ed1i \u0111a t\u1ef7 l\u1ec7 ho\u00e0n<\/p>\n
15. \u0110\u1ea6U T\u01af SEO: SEO cho c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a s\u1ea3n ph\u1ea9m (t\u1ef1 l\u00e0m ho\u1eb7c thu\u00ea), Thu\u00ea ng\u01b0\u1eddi vi\u1ebft b\u00e0i ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng (hi\u1ec7n sinh vi\u00ean D\u01b0\u1ee3c nh\u1eadn vi\u1ebft kh\u00e1 nhi\u1ec1u, gi\u00e1 100K-150K Tu\u1ef3 y\u00eau c\u1ea7u)<\/p>\n
16. T\u00c0I LI\u1ec6U H\u01af\u1edaNG D\u1eaaN: T\u1ea1o c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng b\u1eb1ng h\u00ecnh \u1ea3nh minh h\u1ecda. T\u1ea1o c\u00e1c video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 l\u1ed3ng gh\u00e9p c\u00e2u chuy\u1ec7n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 khoa h\u1ecdc. C\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn\/video s\u1ebd gi\u1ea3m thi\u1ec3u c\u00e1c c\u00e2u h\u1ecfi kh\u00f4ng \u0111\u00e1ng c\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n
17. LI\u1ec6T K\u00ca NH\u1eeeNG L\u1ee2I \u00cdCH CH\u00cdNH: Li\u1ec7t k\u00ea 3-5 l\u1ee3i \u00edch\/t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i, t\u00f4 \u0111\u1eadm c\u00e1c t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3.<\/p>\n
18. M\u1ea0NG X\u00c3 H\u1ed8I: T\u1ea1o c\u00e1c trang\/nh\u00f3m tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i cho s\u1ea3n ph\u1ea9m nh\u01b0 Fanpage, Group, T\u01b0\u01a1ng t\u00e1c v\u1edbi fans\/follower \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m<\/p>\n
19. QU\u1ea2NG C\u00c1O tr\u00ean trang t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i: \u0110\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c m\u1ea1ng Google Awords, Facebook. T\u1ed1i \u01b0u content, ads \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t, Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed.<\/p>\n
C\u00f2n 21 \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd n\u1eefa s\u1ebd \u0111\u01b0\u1ee3c b\u00e0 L\u00ea Ph\u01b0\u01a1ng Dung, Founder-CEO H\u1ecdc vi\u1ec7n Marketing Y D\u01b0\u1ee3c M&P v\u00e0 c\u00f4ng ty Pharmaco – Agency Marketing D\u01b0\u1ee3c th\u1ef1c chi\u1ebfn b\u1eadt m\u00ed trong Workshop: \u201cQUY TR\u00ccNH LAUNCHING TH\u00c0NH C\u00d4NG S\u1ea2N PH\u1ea8M M\u1edaI\u201d s\u1ebd \u0111\u01b0\u1ee3c di\u1ec5n ra v\u00e0o ng\u00e0y 24\/02\/2019. B\u1ea1n n\u00e0o quan t\u00e2m vui l\u00f2ng Cmt ph\u00eda d\u01b0\u1edbi b\u00e0i ho\u1eb7c inbox \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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