{"id":3162,"date":"2019-01-29T04:23:39","date_gmt":"2019-01-28T21:23:39","guid":{"rendered":"https:\/\/www.vnras.com\/drug\/?p=3162"},"modified":"2019-01-30T23:50:42","modified_gmt":"2019-01-30T16:50:42","slug":"nhung-thay-doi-mau-chong-trong-moi-truong-kinh-doanh-ban-le-thuoc","status":"publish","type":"post","link":"https:\/\/vnras.com\/drug\/nhung-thay-doi-mau-chong-trong-moi-truong-kinh-doanh-ban-le-thuoc\/","title":{"rendered":"NH\u1eeeNG THAY \u0110\u1ed4I MAU CH\u00d3NG TRONG M\u00d4I TR\u01af\u1edcNG KINH DOANH B\u00c1N L\u1eba THU\u1ed0C."},"content":{"rendered":"

N\u0103m \u00e2m l\u1ecbch 2018 \u0111\u00e3 s\u1eafp \u0111i qua, nh\u00ecn l\u1ea1i m\u1ed9t n\u0103m qua c\u00f3 th\u1ec3 th\u1ea5y m\u00f4i tr\u01b0\u1eddng kinh doanh trong l\u0129nh v\u1ef1c kinh doanh qu\u1ea7y nh\u00e0 thu\u1ed1c \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i mau ch\u00f3ng v\u00e0 kh\u00f3 l\u01b0\u1eddng<\/strong>. \u0110i\u1ec1u n\u00e0y h\u1ea7u h\u1ebft c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c \u0111\u1ec1u c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn qua ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh:<\/p>\n

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Doanh s\u1ed1 t\u1ee5t gi\u1ea3m v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng \u0111i xu\u1ed1ng.<\/li>\n
Th\u00eam nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n kinh doanh m\u1edbi \u00e1p \u0111\u1eb7t cho c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c: m\u00e1y \u0111o \u1ea9m k\u1ebf v\u00e0 nhi\u1ec7t \u0111\u1ed9 t\u1ef1 ghi; li\u00ean th\u00f4ng d\u1eef li\u1ec7u kinh doanh l\u00ean b\u1ed9 y t\u1ebf; y\u00eau c\u1ea7u v\u1ec1 \u0111\u01a1n b\u00e1n thu\u1ed1c kh\u00e1ng sinh; vv… \u0110i c\u00f9ng v\u1edbi nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 chi ph\u00ed kinh doanh l\u1ea1i t\u0103ng th\u00eam trong khi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn s\u1ee5t gi\u1ea3m \u0111i.<\/li>\n
Nh\u00e2n s\u1ef1 b\u00e1n h\u00e0ng cho nh\u00e0 thu\u1ed1c \u0111ang ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm v\u00e0 kh\u00f3 \u0111\u00e1p \u1ee9ng ngay \u0111\u01b0\u1ee3c nhu c\u1ea7u cho c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c.<\/li>\n
\u00c1p l\u1ef1c c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c m\u1edbi tham ra v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c c\u1ea1nh tranh v\u1ec1 gi\u00e1 r\u1ea5t kh\u1ed1c li\u1ec7t. \u0110\u00e2y c\u0169ng l\u00e0 vi\u1ec7c kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi v\u00ec ch\u1ed7 n\u00e0o c\u00f2n ti\u1ec1n n\u0103ng th\u00ec ch\u1ed7 \u0111\u00f3 s\u1ebd c\u00f3 nh\u00e0 thu\u1ed1c m\u1edbi m\u1edf ra.<\/li>\n
\u00c1p l\u1ef1c c\u1ea1nh tranh manh nha t\u1eeb c\u00e1c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1eafm ti\u1ec1n, nhi\u1ec1u c\u1ee7a \u0111\u1ed5 b\u1ed9 v\u00e0o v\u1edbi nh\u1eefng k\u1ebf ho\u1ea1ch kh\u1ee7ng:
\n+ FPT Retail \u0111\u00e3 mua l\u1ea1i Long Ch\u00e2u v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng l\u00ean th\u00e0nh 200 c\u1eeda h\u00e0ng trong n\u0103m 2019.
\n+ Vin Retail \u0111\u00e3 m\u1edf chu\u1ed7i c\u1eeda h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ea7u ti\u00ean \u1edf H\u00e0 n\u1ed9i v\u1edbi 10 c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r<\/strong>\u1ed9ng t\u1edbi 400 c\u1eeda h\u00e0ng trong th\u1eddi gian ng\u1eafn s\u1eafp t\u1edbi.
\n+ H\u00e0ng lo\u1ea1t c\u00e1c chu\u1ed7i \u0111\u00e3 m\u1edf v\u00e0 kinh doanh nh\u01b0 Th\u00e1i D\u01b0\u01a1ng, Phano, Pharacity, Remedi \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng ho\u1eb7c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n
Quay tr\u1edf l\u1ea1i v\u1edbi th\u1ecb tr\u01b0\u1eddng kinh doanh trong l\u0129nh v\u1ef1c kinh doanh qu\u1ea7y nh\u00e0 thu\u1ed1c<\/strong>, th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111\u01b0\u1ee3c ph\u1ee7 b\u1edfi c\u00e1c nh\u00e0 qu\u1ea7y nh\u00e0 thu\u1ed1c nh\u1ecf l\u1ebb l\u00e0 ch\u00ednh. Nh\u01b0ng nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 t\u00e0i ch\u00ednh, kinh nghi\u1ec7m qu\u1ea3n l\u00fd, kh\u1ea3 n\u0103ng \u0111\u00e0o t\u1ea1o \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng ngu\u1ed3n nh\u00e2n l\u1ef1c b\u00e1n h\u00e0ng, thi\u1ebfu s\u1ef1 tr\u1ee3 gi\u00fap c\u1ea7n thi\u1ebft \u0111ang l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c. H\u1ea7u h\u1ebft c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c v\u1eabn \u0111ang kinh doanh v\u1edbi c\u00e1ch l\u00e0m c\u0169 v\u00e0 r\u1ea5t \u00edt s\u1ef1 thay \u0111\u1ed5i:<\/p>\n
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Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd v\u1eabn ch\u1ec9 t\u1eadp trung v\u00e0o ti\u1ebft gi\u1ea3m t\u1ed1i \u0111a chi th\u01b0\u1eddng xuy\u00ean: l\u01b0\u01a1ng, thu\u00ea m\u1eb7t b\u1eb1ng, b\u1eb1ng c\u1ea5p, ti\u1ebft gi\u1ea3m danh m\u1ee5c h\u00e0ng.<\/li>\n
C\u1ea1nh tranh b\u1eb1ng gi\u00e1 v\u1eabn l\u00e0 c\u00e1ch ch\u00ednh.<\/li>\n
Nh\u00e2n l\u1ef1c b\u00e1n h\u00e0ng t\u1ed1i gi\u1ea3n, kh\u00f3 tuy\u1ec3n d\u1ee5ng v\u00e0 \u00edt \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o th\u01b0\u1eddng xuy\u00ean.<\/li>\n
L\u00e1ch c\u00e1c y\u00eau c\u1ea7u v\u1ec1 GPP \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n<\/ul>\n
Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a WEB NH\u00c0 THU\u1ed0C, m\u00f4i tr\u01b0\u1eddng kinh doanh qu\u1ea7y nh\u00e0 thu\u1ed1c c\u00f2n s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i mau ch\u00f3ng trong v\u00f2ng 2 – 3 n\u0103m t\u1edbi theo h\u01b0\u1edbng ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n cho cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c qu\u1ea7y thu\u1ed1c nh\u1ecf l\u1ebb, c\u1ee5 th\u1ec3:<\/p>\n
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S\u1ef1 si\u1ebft ch\u1eb7t ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c y\u00eau c\u1ea7u GPP cho c\u00e1c nh\u00e0 qu\u1ea7y nh\u00e0 thu\u1ed1c c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd.<\/li>\n
C\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c m\u1edbi g\u1eadp nhi\u1ec1u r\u00e0o c\u1ea3n, kh\u00f3 kh\u0103n h\u01a1n khi ra nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn kinh doanh \u0111\u00e3 kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn n\u1eefa.<\/li>\n
S\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c g\u00e2y nhi\u1ec1u \u00e1p l\u1ef1c c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn.<\/li>\n<\/ul>\n
M\u00f4i tr\u01b0\u1eddng kinh doanh t\u1ea5t y\u1ebfu lu\u00f4n v\u1eadn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng. B\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch ph\u00e1t huy nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh ho\u1eb7c ch\u1eadm thay \u0111\u1ed5i trong kinh doanh s\u1ebd b\u1ecb b\u1ecf l\u1ea1i b\u1edfi c\u00e1c nh\u1eefng n\u0103ng l\u1ef1c c\u1ea1nh tranh m\u1edbi t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 mang v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"
N\u0103m \u00e2m l\u1ecbch 2018 \u0111\u00e3 s\u1eafp \u0111i qua, nh\u00ecn l\u1ea1i m\u1ed9t n\u0103m qua c\u00f3 th\u1ec3 th\u1ea5y m\u00f4i tr\u01b0\u1eddng kinh doanh trong l\u0129nh v\u1ef1c kinh doanh qu\u1ea7y nh\u00e0 thu\u1ed1c \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i mau ch\u00f3ng v\u00e0 kh\u00f3 l\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y h\u1ea7u h\u1ebft c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c \u0111\u1ec1u c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn qua ho\u1ea1t \u0111\u1ed9ng kinh […]\n","protected":false},"author":1,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-y-te-suc-khoe"],"acf":[],"_links":{"self":[{"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/posts\/3162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/comments?post=3162"}],"version-history":[{"count":0,"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/posts\/3162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/media\/3163"}],"wp:attachment":[{"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/media?parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/categories?post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vnras.com\/drug\/wp-json\/wp\/v2\/tags?post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}